Taylor's Library

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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (5).
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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DUN] (6).
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 3rd ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 JOH] (1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr.

Edition: 9th ed.Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (5).
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Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Churchill, Gilbert A. Sales force management | Ford, Neil M | Marshall, Greg W | Walker, Orville C.

Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, 2003Other title: Sales force management.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 JOH] (2).
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Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich

by Spiro, Rosann L | Rich, Gregory A [(j.a.)] | Stanton, William J [(j.a.)].

Edition: 11th ed., Int. ed.Publisher: N.Y. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.81 SPI] (1).
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Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 2nd editionPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ARN] (1).
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Internet marketing : integrating online and offline strategies / Mary Lou Roberts.

by Roberts, Mary Lou.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 ROB] (1).
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Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.

by Burton, Philip Ward, 1910- | Purvis, Scott C.

Edition: 9th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Forty case histories on how to write and design ads that work.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WHI] (3).
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Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOL] (1).
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Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski

by Rayport, Jeffrey F | Jaworski, Bernard J [(j.a.)].

Edition: 2nd ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 RAY] (5).
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International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CAT] (4).
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The survey research handbook / Pamela L. Alreck, Robert B. Settle.

by Alreck, Pamela L | Settle, Robert B.

Edition: 3rd ed.Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 300.723 ALR] (2).
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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420973 HAW] (2).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER] (1).
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