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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau
by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J. Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAI]
(4), TC External Storage
[Call number: 658.83 HAI]
(1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(9), TC External Storage
[Call number: 658.8 PER]
(1).
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Marketing / Eric N. Berkowitz ... [et al.]
by Berkowitz, Eric N. Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(19).
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A preface to marketing management / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H [(j.a.)]. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET]
(2).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 PET]
(3).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ZEI]
(3).
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