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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (4), TC External Storage [Call number: 658.83 HAI] (1).
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
A preface to marketing management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H [(j.a.)].

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (3).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (3).