Marketing / Eric N. Berkowitz ... [et al.]
Contributor(s): Berkowitz, Eric N
.
Series: Irwin series in marketing.Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1997Edition: 5th ed.Description: xxxii, 736 p. : ill. ; 29 cm.ISBN: 0256189684.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Teaching Resource | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Transparencies | 1 | Available | SLASx,05000,03,GR | 5000187564 |
Includes bibliographical references (p. 674-695) and indexes.
Color acetates to accompany marketing. 5th ed. / Eric N. Berkowitz... [et al.] ISBN 0256205744