Taylor's Library

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr.

Edition: 9th ed.Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (5).
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Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOL] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (4), TC External Storage [Call number: 658.83 HAI] (1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 5th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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A preface to marketing management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H [(j.a.)].

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O, 1997 | Ingram, Thomas N | LaForge, Raymond W.

Edition: 2nd ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BEA] (4).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (3).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (3).
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

by Cravens, David W | Crittenden, Victoria Lynn [(j.a.)] | Lamb, Charles W [(j.a.)].

Edition: 6th ed., Int ed.Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

by Simchi-Levi, David | Kaminsky, Philip [(j.a.)] | Simchi-Levi, Edith [(j.a.)].

Edition: Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM] (6).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome) [(j.a.)].

Edition: 13th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (1).
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Marketing / Michael J. Etzel, Bruce J. Walker, Williams J. Stanton

by Etzel, Michael J | Stanton, William J | Walker, Bruce J.

Edition: 11th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ETZ] (1).
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