Taylor's Library

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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: Third edition.International edition.Publisher: [Singapore] : McGraw-Hill Education (Asia), [2009]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM 2009] (7).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.

by Safko, Lon.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SAF 2013] (1).
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The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.

by Hiebing, Roman G | Cooper, Scott W | Wehrenberg, Steve.

Edition: 4th ed., fully rev. and expanded.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HIE 2012] (1).
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What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan.

by Bosworth, Michael T | Zoldan, Ben.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.85 BOS 2012] (1).
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Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester.

by Forrester, Duane.

Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 FOR 2010] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (4).
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International marketing : text and cases / Justin Paul, Ramneek Kapoor.

by Paul, Justin | Kapoor, Ramneek.

Edition: 2nd ed.Publisher: New Delhi : Tata McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 PAU 2012] (1).
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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DUN] (6).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 3rd ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 JOH] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 18th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2011] (2).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F., Jr, 1944-.

Edition: 3rd ed.Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.83 ESS 2013] (2).
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