Consumer behaviour : implications for marketing strategy / Neal, Quester, Hawkins
By: Neal, Cathy M
.
Contributor(s): Hawkins, Del I [(j.a.)] | Quester, Pascale G. (Pascale Genevieve) [(j.a.)].
Publisher: Roseville, N.S.W.. : McGraw-Hill Australia, c2002Edition: 3rd ed.Description: xvii, 590 p. : ill. (some col.) ; 25 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.).ISBN: 0074709763 (pbk.).Other title: Consumer behaviour.Subject(s): Consumer behavior -- Australia -- Case studies | Consumer behavior -- Australia | Consumer behavior -- New Zealand -- Case studies | Consumer behavior -- New Zealand | Market surveys -- Australia -- Case studies | Market surveys -- Australia | Market surveys -- New Zealand -- Case studies | Market surveys -- New ZealandDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 NEA (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019759 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8342 NEA (Browse shelf) | 1 | Available | UNISA,19003,03,RA | 1000501283 |
1 electronic optical disc (CD-ROM) : Consumer behaviour : version 3.0, July 2001. ISBN 7777778099