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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 16th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CAT 2013] (3).
Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish.

by Bartlett, Christopher A, 1943- | Beamish, Paul W, 1953-.

Edition: 7th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.049 BAR 2014] (5).