Taylor's Library

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (3).
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Contemporary advertising / William F. Arens

by Arens, William F.

Edition: 7th ed., Int ed.Publisher: Boston, [Mass.] : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
Place hold