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Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski

By: Rayport, Jeffrey F.
Contributor(s): Jaworski, Bernard J [(j.a.)].
Series: McGraw-Hill/Irwin/marketspaceU series in e-commerce. Publisher: Boston, Mass. : McGraw-Hill/Irwin/marketspaceU, c2002Description: xxxviii, 664 p. : ill. ; 26 cm.ISBN: 0072510242.Subject(s): Electronic commerceDDC classification: 658.84
Contents:
1. A framework for E-commerce. - Pt. I. The basic technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The basics of doing business on the Internet. 4. Framing market opportunity. - Part II. Strategy formulation for new-economy firms. 5. Business models. 6. Customer interface. 7. Market communications and branding. 8. Strategy implementation. 9. Metrics. - Part III. Technology infrastructure. 10. B2B grows up. 11. Collaborative commerce. - Pt. IV. Capital infrastructure. 12. Early-stage business development: human and financial capital. 13. Working with funders. - Pt. V. Media infrastructure. 14. Media transformation. 15. The future of media usage. - Pt. VI. Public policy infrastructure. 16. Public policy : regulation. 17. Internet and society. - Appendix A : Sample business plan. - Appendix B : Contributing authors. - Glossary. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2

 658.84 RAY (Browse shelf) 1 Available SOCIT,15004,03,AD 5000037690
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2

 658.84 RAY (Browse shelf) 1 Available SOCIT,15004,03,AD 5000037686
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2

 658.84 RAY (Browse shelf) 1 Available SOCIT,15004,03,AD 5000037688
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2

 658.84 RAY (Browse shelf) 1 Available SOCIT,15004,03,AD 5000037687

"With contribution by breakaway solutions" - Cover

1. A framework for E-commerce. - Pt. I. The basic technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The basics of doing business on the Internet. 4. Framing market opportunity. - Part II. Strategy formulation for new-economy firms. 5. Business models. 6. Customer interface. 7. Market communications and branding. 8. Strategy implementation. 9. Metrics. - Part III. Technology infrastructure. 10. B2B grows up. 11. Collaborative commerce. - Pt. IV. Capital infrastructure. 12. Early-stage business development: human and financial capital. 13. Working with funders. - Pt. V. Media infrastructure. 14. Media transformation. 15. The future of media usage. - Pt. VI. Public policy infrastructure. 16. Public policy : regulation. 17. Internet and society. - Appendix A : Sample business plan. - Appendix B : Contributing authors. - Glossary. - Index.