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Global Latinas [electronic resource] : Latin America's emerging multinationals / Lourdes Casanova.

By: Casanova, Lourdes.
Contributor(s): Palgrave Connect (Online service).
Series: INSEAD business press: Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2009Description: 1 online resource (xiv, 221 p.) : ill.ISBN: 9780230235021 (ebk.); 0230235026 (ebk.); 9780230219960; 0230219969.Subject(s): International business enterprises -- Latin America | Latin America -- CommerceGenre/Form: Electronic books.Additional physical formats: Print version:: Global Latinas.DDC classification: 338.8/898 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Leaders of global Latinas -- long-term planners and flexible visionaries -- Brazil's 'national champions' -- beyond privatization -- Mexico's global Latinas -- betting on the US? -- Business model innovation in Latin America -- making the unusual usual -- Latin America as a brand -- hard sell and soft sell -- Asia's challenge to Latin America -- cooperation and competition -- From global Latina to corporate citizen -- is inequality a business issue?
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
338.8/898 (Browse shelf) e-book TBSxx,34002,03,CL,PPT

Includes bibliographical references and index.

Leaders of global Latinas -- long-term planners and flexible visionaries -- Brazil's 'national champions' -- beyond privatization -- Mexico's global Latinas -- betting on the US? -- Business model innovation in Latin America -- making the unusual usual -- Latin America as a brand -- hard sell and soft sell -- Asia's challenge to Latin America -- cooperation and competition -- From global Latina to corporate citizen -- is inequality a business issue?

Description based on print version record.