|
|
Customer relationship management / Ed Peelen and Rob Beltman.
by Peelen, Ed | Beltman, Rob. Edition: Second edition.Publisher: Harlow : Pearson Education Limited, [2013]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 PEE 2013]
(1).
|
|
|
E-marketing / Judy Strauss, Raymond Frost ; international edition contributions by Nilanjana Sinha.
by Strauss, Judy | Frost, Raymond, 1960- | Sinha, Nilanjana. Edition: Seventh edition.International edition.Publisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2014]
(1).
|
|
|
Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
(3).
|
|
|
Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend. Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HOL 2017]
(2).
|
|
|
Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: Ninth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 KEE 2017]
(4).
|
|
|
The business of tourism / J. Christopher Holloway, Claire Humphreys.
by Holloway, J. Christopher | Humphreys, Claire. Edition: Tenth edition.Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL 2016]
(6).
|
|
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Eighth edition.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2018]
(2).
|
|
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 17e [edition].Global edition.Publisher: Harlow, England : Pearson Education Limited, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2018]
(1).
|
|
|
International marketing and export management / Gerald Albaum, Edwin Duerr, Alexander Josiassen.
by Albaum, Gerald | Duerr, Edwin | Josiassen, Alexander. Edition: Eighth edition.Publisher: Harlow : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ALB 2016]
(2).
|
|
|
The practice of market research : an introduction / Yvonne McGivern.
by McGivern, Yvonne. Edition: Fourth edition.Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC 2013]
(1).
|
|
|
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- [author.] | Traver, Carol Guercio [author.]. Edition: Fifteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2020]Copyright date: ©2020Other title: E-commerce 2019.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU 2020]
(1).
|
|
|
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]. Edition: Thirteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM 2017]
(1).
|
|
|
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- [author.] | Traver, Carol Guercio [author.]. Edition: Fourteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2019]Copyright date: ©2019Other title: E-commerce 2018.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU 2019]
(1).
|
|
|
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: Twelfth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2017]Copyright date: ©2017Other title: E-commerce 2016.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU 2017]
(2).
|
|
|
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: Thirteenth edition.International edition.Publisher: Harlow : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KER 2013]
(4).
|
|
|
Retail marketing management : principles and practice / Helen Goworek, Peter McGoldrick.
by Goworek, Helen [author] | McGoldrick, Peter J [author]. Publisher: Harlow, United Kingdom : Pearson Education Limited, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 GOW 2015]
(1).
|
|
|
Essentials of marketing / Jim Blythe, Jane Martin.
by Blythe, Jim [author.] | Martin, Jane (Lecturer in marketing) [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY 2019]
(1). On order (1).
|
|
|
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.]. Edition: 3rd edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIR 2018]
(1).
|
|
|
Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.]. Edition: Seventh edition.Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2018]
(4).
|
|
|
Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14e [edition].Global edition.Publisher: Harlow : Pearson Education Limited, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
(7).
|