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Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]
by Farris, Paul. Publisher: Upper Saddle River : Pearson Education, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2006]
(1).
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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)]. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
(1).
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Marketing management and strategy / Peter Doyle.
by Doyle, Peter, 1943 June 23-2003. Edition: 3rd ed.Publisher: Harlow : Pearson Education, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
(7).
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Hospitality marketing in the e-commerce age / Neil Wearne, Kevin Baker.
by Wearne, Neil | Baker, Kevin, 1949-. Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 WEA]
(1).
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Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]
by Malhotra, Naresh K | Hall, John | Oppenheim, Peter | Shaw, Mike. Edition: 2nd ed.Publisher: Sydney : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
(1).
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown
by Fletcher, Richard, 1940- | Brown, Linden. Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 FLE]
(7).
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 4th ed., Int. ed.Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(2). Items available for reference: Taylor's Library-TU
[Call number: 658.83 BUR]
(1).
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Customer relationship management / Ed Peelen and Rob Beltman.
by Peelen, Ed | Beltman, Rob. Edition: Second edition.Publisher: Harlow : Pearson Education Limited, [2013]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 PEE 2013]
(1).
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E-marketing / Judy Strauss, Raymond Frost ; international edition contributions by Nilanjana Sinha.
by Strauss, Judy | Frost, Raymond, 1960- | Sinha, Nilanjana. Edition: Seventh edition.International edition.Publisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2014]
(1).
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2012]
(1).
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Retailing : an introduction/ Roger Cox and Paul Brittain
by Cox, Roger | Brittain, Paul. Edition: 5th ed.Publisher: Harlow, Essex : Pearson Education, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 COX]
(1).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
(3).
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Consumer behaviour / Leon Schiffman... [et al.]
by Schiffman, Leon G. Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CON]
(7).
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The marketing plan : a handbook / Marian Burk Wood.
by Wood, Marian Burk. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson Education, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WOO]
(2).
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 4th ed. update with SPSS 12.0Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(2).
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Marketing communications : theory and applications / John R. Rossiter.
by Rossiter, John R | Bellman, Steven. Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS]
(2).
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Understanding marketing research / Elvan Tong and Doug Taylor.
by Tong, Elvan | Taylor, Doug. Publisher: French Forests, NSW. : Pearson Education, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 TON]
(2).
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Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
by Malhotra, Naresh K. Publisher: Frenchs Forest, NSW. : Pearson Education, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS]
(2).
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