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Marketing management : an Asian casebook / Hellmut Schutte ... [et al.]

by Schütte, Hellmut.

Publisher: Singapore : Pearson / Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (3).
Introduction to hospitality / John R. Walker.

by Walker, John R, 1944-.

Edition: 4th ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94068 WAL] (2).
Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (6), TC External Storage [Call number: 658.8 KOT] (1).
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH] (8).
Menu marketing and management : competency guide / National Restaurant Association Educational Foundation.

by Educational Foundation (National Restaurant Association).

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Copyright date: ©2007Other title: NRAEF ManageFirst.Availability: Items available for loan: Taylor's Library-TU [Call number: 647.950688 MEN] (2).
Leisure travel : a marketing handbook / Stanley C. Plog.

by Plog, Stanley C.

Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 910.688 PLO] (1).
Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (7).
Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 7th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (5).
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 10th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (2).
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald [(j.a.)].

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications..Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 CLO] (1).
Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.

by Keh, Hean Tat | Chiang, Jeongwen.

Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KEH] (2).
A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].

by Lovelock, H.

Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 SER] (3).
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 11th edition.International edition.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (9), TC External Storage [Call number: 658.8 KOT] (1).
The complete 21st century travel & hospitality marketing handbook / [edited by] Bob Dickinson, Andy Vladimir.

by Dickinson, Bob | Vladimir, Andrew.

Publisher: Upper Saddle River, New Jersey : Pearson Prentice Hall, [2004]Copyright date: ©2004Other title: Complete 21st century travel and hospitality marketing handbook | Complete twenty-first century travel & hospitality marketing handbook | Complete twenty-first century travel and hospitality marketing handbook.Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 COM] (1).