People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.
By: Galanter, Eugene
.
Contributor(s): Moskowitz, Howard | Silcher, Matthias | ebrary, Inc.
Publisher: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]Description: viii, 288 p. : ill. (some col.), col. ports.Other title: People, preferences and prices : sequencing the economic genome of the consumer mind.Subject(s): Microeconomics -- Psychological aspectsGenre/Form: Electronic books. Online resources: An electronic book accessible through the World Wide Web; click to view Includes bibliographical references and index.
pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.