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The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee.

by Kotler, Philip | Somkid, Jatusripitak | Suvit, Maesincee, 1961-.

Publisher: New York : The Free Press, c1997Availability: Items available for loan: TC External Storage [Call number: 338.9 KOT] (1).
Competitive advantage : creating and sustaining superior performance : with a new introduction / Michael E. Porter.

by Porter, Michael E, 1947- [author.].

Publisher: New York, NY : The Free Press, [1998]Copyright date: ©1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658 POR 1998] (6), TC External Storage [Call number: 658 POR] (1).