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Marketing : concepts and strategies.

By: Dibb, Sally, 1963- [author.].
Contributor(s): Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.
Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Description: xiv, 814 pages : illustrations ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781473760271.Subject(s): Marketing | Product management | Brand name productsDDC classification: 658.8
Item type Current location Shelf location Call number Status Notes Date due Barcode
Main Collection Taylor's Library-TC

Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1

 658.8 DIB 2016 (Browse shelf) Available SOPUx,83000,03,RA | SODSx,83000,03,RA 5000166443

Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

Includes bibliographical references (pages 744-762) and index.