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		Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook. by Smith, P. R. (Paul Russell), 1957- \| Zook, Ze. Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI 2016] (3). Place hold
		Marketing communications [electronic resource] : integrating offline and online with social media / PR Smith & Ze Zook. by Smith, P. R. (Paul Russell), 1957- \| Zook, Ze. Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).

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