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Contemporary strategy analysis / Robert M. Grant.

By: Grant, Robert M, 1948-.
Publisher: Malden, MA : Blackwell Pub., 2008Edition: 6th ed.Description: xiii, 482 p. : ill. ; 25 cm.ISBN: 9781405163095 (pbk.); 1405163097 (pbk.).Subject(s): Strategic planningDDC classification: 658.4012
Contents:
1. The concept of strategy -- 2. Goals, values, and performance -- 3. Industry analysis : the fundamentals -- 4. Further topics in industry and competitive analysis -- 5. Analyzing resources and capabilities -- 6. Organization structure and management systems -- 7. The nature and sources of competitive advantage -- 8. Cost advantage -- 9. Differentiation advantage -- 10. Industry evolution and strategic change -- 11. Technology-based industries and the management of innovation -- 12. Competitive advantage in mature industries -- 13. Vertical integration and the scope of the firm -- 14. Global strategies and the multinational corporation -- 15. Diversification strategy -- 16. Managing the multibusiness corporation -- 17. Current trends in strategic management.
Summary: "The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level."--BOOK JACKET.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
658.4012 GRA (Browse shelf) 1 Available TBSxx,18002,03,CL 1000517400 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.

1. The concept of strategy -- 2. Goals, values, and performance -- 3. Industry analysis : the fundamentals -- 4. Further topics in industry and competitive analysis -- 5. Analyzing resources and capabilities -- 6. Organization structure and management systems -- 7. The nature and sources of competitive advantage -- 8. Cost advantage -- 9. Differentiation advantage -- 10. Industry evolution and strategic change -- 11. Technology-based industries and the management of innovation -- 12. Competitive advantage in mature industries -- 13. Vertical integration and the scope of the firm -- 14. Global strategies and the multinational corporation -- 15. Diversification strategy -- 16. Managing the multibusiness corporation -- 17. Current trends in strategic management.

"The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level."--BOOK JACKET.

British Degree Programme : UMSCBV-2