Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
By: Batra, Rajeev
.
Contributor(s): Aaker, David A. (David Allen) | Myers, John G.
Publisher: Upper Saddle River, N.J. : Prentice Hall International, [1996]Copyright date: ©1996Edition: 5th edition; International edition.Description: xiii, 754 pages ; 24 cm.Content type: text Media type: umediated Carrier type: volumeISBN: 0133057151; 013520917X (international edition); 8120312198 (paperback); 9788120312197 (paperback).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 |
659.1 BAT (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000002340 | |
| Main Collection | Taylor's Library-TU | 659.1 BAT (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032164 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 |
659.1 BAT (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032934 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 |
659.1 BAT (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032799 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 |
659.1 BAT (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032837 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 |
659.1 BAT (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032794 |
Includes index.