Contemporary marketing / Adeline Chua Phaik Harn, Ali Khatibi, Azhar bin Ahmad, Che Aniza binti Che Wel, Johan Lim Kii Geat, Kalthom binti Abdullah, Loo Siat Ching, Mhd Suhaimi bin Ahmad, Norizan binti Mat Saad, Nor Pujawati binti Md Said, Sallehuddin bin Mohd Noor, Tan Boon In, Tih Sio Hong, Louis E. Boone, David L. Kurtz.
By: Chua, Adeline Phaik Harn.
Contributor(s): Ali Khatibi | Azhar Ahmad | Che Aniza Che Wel | Lim, Johan Kii Geat | Kalthom Abdullah | Loo, Siat Ching | Boone, Louis E
| Kurtz, David L | Mhd Suhaimi Ahmad | Norizan Mat Saad | Tan, Boon In | Nor Pujawati Md Said | Sallehuddin Mohd Noor | Tih, Sio Hong.
Publisher: Petaling Jaya, Selangor : Cengage Learning Asia Pte Ltd, [2014]Copyright date: ©2014Edition: Malaysia edition.Description: xvii, 55 pages, 40 variously numbered pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789670357348 (paperback).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3 |
658.8 CHU 2014 (Browse shelf) | 1 | Available | SOCIT,15003,03,CL | 5000155155 |
Includes bibliographical references and indexes.