Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
By: Boyer, Kenneth Karel.
Contributor(s): Frohlich, Markham T | Hult, G. Tomas M.
Publisher: New York : American Management Association, c2005Edition: 1st ed.Description: xvii, 252 p. : ill. ; 24 cm.ISBN: 0814408362 (hbk.); 9780814408360 (hbk.).Subject(s): Business logistics | Grocery trade | Retail tradeDDC classification: 658.788Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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Main Collection | TU External Storage-LCS | 658.788 BOY 2005 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000104428 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.