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Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.

By: Gilligan, Colin.
Contributor(s): Wilson, R. M. S. (Richard Malcolm Sano).
Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Edition: 2nd ed.Description: 1 online resource (x, 552 p.) : ill.ISBN: 9780080912127 (ebk.); 0080912125 (ebk.).Subject(s): Marketing -- Planning | Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic marketing planning.DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web;
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/02 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Previous ed.: 2003.

Includes bibliographical references (p. 519-535) and index.

Description based on print version record.