Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
By: Gilligan, Colin
.
Contributor(s): Wilson, R. M. S. (Richard Malcolm Sano).
Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Edition: 2nd ed.Description: x, 552 p. : ill. ; 25 cm.ISBN: 9781856176170 (pbk.); 1856176177 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 3, BayNo 1 |
658.802 GIL 2009 (Browse shelf) | 1 | Available | TBSxx,54001,03,RA | 5000121671 |
Includes bibliographical references (p. 519-535) and index