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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

By: Pride, William M, 1942-.
Contributor(s): Ferrell, O. C.
Publisher: Boston : Houghton Mifflin, c2000Edition: Library ed., 2000 e[d].Description: xxx, 625, [100] p. ; 29 cm.ISBN: 0395974844.Subject(s): MarketingDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PRI (Browse shelf) 1 Available SLASx,05000,03,AD 1000106760

Accompanied by : 1 computer laser optical disc (4 3/4 in.) : Real Deal UpGrade to accompany Pride/Ferrell. Marketing, 2000/E. Includes User Guide.