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Marketing / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- [author.] | Ferrell, O. C [author.].

Edition: 2020 edition.Publisher: Boston, MA : Cengage, [2020]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI 2020] (2).
Foundations of business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.

by Pride, William M, 1942- [author.] | Hughes, Robert James, 1946- [author.] | Kapoor, Jack R, 1937- [author.].

Edition: Seventh edition.Asia edition.Publisher: Singapore : Cengage Learning Asia Pte Ltd, [2023]Availability: Items available for loan: Taylor's Library-TC [Call number: 658 PRI 2023] (1). Items available for reference: Taylor's Library-TU (1).