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Foundations of marketing / William M. Pride, O. C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 4th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI 2011] (1).
Foundations of business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.

by Pride, William M, 1942- | Hughes, Robert James, 1946- | Kapoor, Jack R, 1937-.

Edition: 2nd ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658 PRI 2011] (1).
Marketing express / William M. Pride, O. C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 2nd ed.Publisher: Mason, OH. : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI 2011] (1).