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Selling destinations : geography for the travel professional / Marc Mancini.
by Mancini, Marc, 1946-. Edition: 5th ed.Publisher: Clifton Park, NY : Delmar Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 MAN]
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Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
by Middleton, Victor T. C | Fyall, Alan | Morgan, Michael, 1948 September 29-. Edition: 4th ed.Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 MID 2009]
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Sustainable marketing of cultural and heritage tourism [electronic resource] / Deepack Chhabra.
by Chhabra, Deepack, 1963- | ebrary, Inc. Publisher: Abingdon, Oxon, England ; New York : Routledge, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/8]
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Media strategies for marketing places in crisis [electronic resource] : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter.
by Avraham, Eli | Ketter, Eran | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam : Butterworth Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688]
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C. Edition: Fifth editionPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2010]
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The business of tourism / J. Christopher Holloway ; with Claire Humphreys and Rob Davidson.
by Holloway, J. Christopher | Humphreys, Claire | Davidson, Rob. Edition: 8th ed.Publisher: Harlow, England : Financial Times/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL 2009]
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Safety and security in tourism : recovery marketing after crises / edited by Noel Scott, Eric Laws and Bruce Prideaux.
by Scott, Noel, 1958- | Laws, Eric, 1945- | Prideaux, B. (Bruce). Publisher: London : Routledge, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 SAF 2010]
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Marketing for tourism / J. Christopher Holloway.
by Holloway, J. Christopher. Edition: 4th ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2004Availability: No items available
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Place branding [electronic resource] : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.
by Govers, Robert | Go, Frank M | ebrary, Inc. Publisher: New York ; Basingstroke : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Tourism and hospitality marketing : a global perspective / Simon Hudson.
by Hudson, Simon. Publisher: Los Angeles ;London : SAGE, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 HUD 2008]
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Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam.
by Wang, Youcheng | Pizam, Abraham. Publisher: Oxfordshire, UK : CAB International, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 DES 2011]
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Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.
by Kozak, Metin, 1968- | Baloglu, Seyhmus. Publisher: New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.68 KOZ 2011]
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Marketing communications in tourism and hospitality [electronic resource] : concepts, strategies and cases / Scott McCabe.
by McCabe, Scott. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Other title: Marketing communications in tourism & hospitality.Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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Destination brands : managing place reputation / [edited by] Nigel Morgan, Annette Pritchard, Roger Pride.
by Pritchard, Annette | Pride, Roger | Morgan, Nigel. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 DES 2011]
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Marketing efficiency in tourism : coping with volatile demand / edited by Peter Keller, Thomas Bieger ; with contributions by Seppo Aho ... [et al.].
by Keller, Peter | Bieger, Thomas | Aho, Seppo. Publisher: Berlin : Erich Schmidt Verlag, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 MAR 2006]
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Study of tourism : foundations from psychology / Philip L. Pearce [editor].
by Pearce, Philip L. Publisher: Bingley, UK : Emerald, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910019 STU 2011]
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Tourist shopping villages : forms and functions / Laurie Murphy ... [et al.]
by Murphy, Laurie. Publisher: New York, N.Y. : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.68 TOU 2011]
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M. Publisher: London ; New York : Routledge, Taylor & Francis Group, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 MOR 2013]
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Image of Malaysia in Spain [electronic resource] : analysis of in-depth email interviews among Spanish nonvisitors and visitors / Annisa Amni Zolkifli.
by Annisa Amni Zolkifli | Nair, Vikneswaran, Prof., Dr | Université de Toulouse-Le Mirail. Publisher: 2011Dissertation note: Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011. Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.47910285 ANN 2011]
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