Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
By: Shoemaker, Stowe
.
Contributor(s): Lewis, Robert C | Yesawich, Peter Charles | Lewis, Robert C. Marketing leadership in hospitality.
Publisher: Upper Saddle River, N.J. : Pearson, c2007Edition: 4th ed.Description: xxv, 662 p. : col. ill., col. maps ; 28 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0131182404 (pbk.); 0132300907 (CD-ROM); 9780131182400 (pbk.).Subject(s): Hospitality industry -- Marketing | Hospitality industry | Tourism -- MarketingDDC classification: 647.940688
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 647.940688 SHO (Browse shelf) | 1 | Available | SHTEx,70002,03,RA | 1000534407 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 647.940688 SHO (Browse shelf) | 1 | Available | SHTEx,70002,03,RA | 1001011410 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 6 |
647.940688 SHO (Browse shelf) | 1 | Available | SHTEx,70002,03,RA | 5000109028 | |
| Main Collection | Taylor's Library-TU | 647.940688 SHO (Browse shelf) | 1 | Available | SHTEx,70002,03,RA | 5000115678 |
Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.