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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C. Edition: 3rd editionPublisher: Upper Saddle River, NJ : Prentice Hall, 2003Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT]
(3).
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Hospitality and travel marketing / Alastair M. Morrison
by Morrison, Alastair M. Edition: 3rd ed.Publisher: Albany : Delmar Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 MOR 2002]
(5).
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Hospitality marketing management / Robert D. Reid, David C. Bojanic.
by Reid, Robert D | Bojanic, David C. Edition: 4th ed.Publisher: Hoboken, N.J. : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.950688 REI]
(4).
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
by Kotler, Philip | Bowen, John T | Makens, James C | Baloglu, Seyhmus. Edition: Seventh edition.Publisher: Boston : Pearson, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2017]
(3).
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Hospitality & tourism / Karen E. Silva, Debra M. Howard
by Silva, Karen E | Howard, Debra M. Publisher: New York : McGraw-Hill / Glencoe, c2006Other title: Hospitality and tourism.Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 SIL]
(1).
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Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt.
by Morritt, Ronald M. Publisher: New York : Haworth Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 MOR]
(1).
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Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
by Reich, Allen Z. Publisher: New York : Wiley, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 REI]
(2).
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.684 TOU 2020]
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