Hospitality & tourism / Karen E. Silva, Debra M. Howard
By: Silva, Karen E
.
Contributor(s): Howard, Debra M.
Series: Glencoe Marketing series. Publisher: New York : McGraw-Hill / Glencoe, c2006Description: xviii, 365 p. : col. ill. ; 28 cm.ISBN: 0078682967 (pbk.); 9780078682964 (pbk.).Other title: Hospitality and tourism.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
Contents:
1. Defining hospitality & tourism - 2. Economics and the impact of tourism - 3. The restaurant business - 4. The hotel business - 5. The tourism business - 6. Destination marketing - 7. Sports, events, and entertainment - 8. The marketing environment - 9. Market information and research - 10. Designing products - 11. Pricing products - 12. Distribution - 13. Promoting hospitality & tourism - 14. Customer and employee relations - 15. Finding a job - 16. Careers in hospitality & tourism.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 6 |
647.940688 SIL (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000043036 |
1. Defining hospitality & tourism - 2. Economics and the impact of tourism - 3. The restaurant business - 4. The hotel business - 5. The tourism business - 6. Destination marketing - 7. Sports, events, and entertainment - 8. The marketing environment - 9. Market information and research - 10. Designing products - 11. Pricing products - 12. Distribution - 13. Promoting hospitality & tourism - 14. Customer and employee relations - 15. Finding a job - 16. Careers in hospitality & tourism.