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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 796.06/98] (1).
The event marketing handbook [electronic resource] : beyond logistics and planning / Allison Saget.

by Saget, Allison | ebrary, Inc.

Publisher: Chicago, Ill. : Dearborn Trade Pub., a Kaplan Professional Company, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library - Perpetual(TU) [Call number: 659] (1).
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Sponsorship in marketing : effective communication through sports, arts and events / by T. Bettina Cornwell.

by Cornwell, T. Bettina.

Publisher: Oxfordshire, England ; New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.2/85] (1).
Strategic event creation / Liz Sharples, [and three others].

by Sharples, Liz [author.].

Publisher: Oxford, [England] : Goodfellow Publishers, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 394.2] (1).