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Writing winning proposals : PR cases / Tom Hagley.

By: Hagley, Tom.
Publisher: Boston, Mass : Pearson / Allyn and Bacon, c2006Description: x, 293 p. : ill. ; 28 cm.ISBN: 0205461018 (pbk.).Subject(s): Public relations | Proposal writing in the social sciences | Communication in organizationsDDC classification: 658.453
Contents:
Chapter 1: Understanding why planning is important and how it relates to public relations - Chapter 2: Meeting the challenges of the planning environment - Chapter 3: Writing and leading with integrity - Chapter 4: Beginning the planning process with accountability - Chapter 5: Defining components of public relations plans and rules for writing them - Chapter 6: Public relations cases: problems, opportunities, challenges - Chapter 7: Samples of effective publlic relations writing - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 1, TierNo 3, BayNo 6

 658.453 HAG (Browse shelf) 1 Available SOMAC,37004,02,CL 1001005147

Includes index.

Chapter 1: Understanding why planning is important and how it relates to public relations - Chapter 2: Meeting the challenges of the planning environment - Chapter 3: Writing and leading with integrity - Chapter 4: Beginning the planning process with accountability - Chapter 5: Defining components of public relations plans and rules for writing them - Chapter 6: Public relations cases: problems, opportunities, challenges - Chapter 7: Samples of effective publlic relations writing - Index.