Taylor's Library

Normal view MARC view ISBD view

Readings in mass communication : media literacy and culture / [edited by] Kimberly K. Massey.

By: Massey, Kimberly K.
Contributor(s): Massey, Kimberly K.
Publisher: Boston, Mass. : McGraw Hill, c2002Edition: 2nd ed.Description: xxi, 377 p. ; 24 cm.ISBN: 076742476X.Subject(s): Mass mediaDDC classification: 302.23
Contents:
Preface. - Ch. 1. Mass Communication, Culture, and Mass Media. - Ch. 2. Media Literacy Culture. - Ch. 3. the Internet and the World Wide Wed: Changing the Cultural Landscape. - Ch. 4. Books. - Ch. 5. Newspapers. - Ch. 6. Magazines. - Ch. 7. Film. - Ch. 8. Radio and Sound Recording. - Ch. 9. Television. - Ch. 10. Public Relations. - Ch. 11. Advertising. - Ch. 12. Theories of Mass Communication. - Ch. 13. Mass Communication Reasearch and Effects. - Ch. 14. Media Regulation, Freedom, and Ethics. - Ch. 15. The Changing Global Village. - Credits. - Index.
Summary: This reader exists to assist students in their efforts to improve their media literacy. It can serve as a media-information kiosk of sorts because it represents much of the fact-finding legwork (i.e., hours in the library, organizing information by topic, etc.) that it takes to review information from a variety of sources and political/cultural viewpoints about media. The articles take a hard and critical look at the political and social forces that drive media decision making. - Preface and Back cover
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4, Side 1, TierNo 6, BayNo 1

 302.23 MAS (Browse shelf) 1 Available SOMAC,09030,03,CL 5000047155
Main Collection Taylor's Library-TU

Floor 3, Shelf Transit , Side 1, TierNo 6, BayNo 1

 302.23 MAS (Browse shelf) 1 Available SOMAC,09030,03,CL 5000097172
Main Collection Taylor's Library-TU

Floor 3, Shelf Transit , Side 1, TierNo 6, BayNo 1

 302.23 MAS (Browse shelf) 1 Available SOMAC,09030,03,CL 5000033515

Preface. - Ch. 1. Mass Communication, Culture, and Mass Media. - Ch. 2. Media Literacy Culture. - Ch. 3. the Internet and the World Wide Wed: Changing the Cultural Landscape. - Ch. 4. Books. - Ch. 5. Newspapers. - Ch. 6. Magazines. - Ch. 7. Film. - Ch. 8. Radio and Sound Recording. - Ch. 9. Television. - Ch. 10. Public Relations. - Ch. 11. Advertising. - Ch. 12. Theories of Mass Communication. - Ch. 13. Mass Communication Reasearch and Effects. - Ch. 14. Media Regulation, Freedom, and Ethics. - Ch. 15. The Changing Global Village. - Credits. - Index.

This reader exists to assist students in their efforts to improve their media literacy. It can serve as a media-information kiosk of sorts because it represents much of the fact-finding legwork (i.e., hours in the library, organizing information by topic, etc.) that it takes to review information from a variety of sources and political/cultural viewpoints about media. The articles take a hard and critical look at the political and social forces that drive media decision making. - Preface and Back cover