Strategic management in the media [electronic resource] : from theory to practice / Lucy Küng.
By: Küng, Lucy
.
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2008Description: 1 online resource (248 p.) : ill.ISBN: 9780857022981 (ebk.); 0857022989 (ebk.).Subject(s): Mass media -- Management | Strategic planningGenre/Form: Electronic books. Additional physical formats: Print version:: Strategic management in the media.DDC classification: 302.23068 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 302.23068 (Browse shelf) | 1 | e-book | SOMAC,41001,03,RA,PPT |
Includes bibliographical references (p. [224]-239) and index.
Description based on print version record.