The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
By: Birn, Robin.
Series: Market research in practice. Publisher: London : Kogan Page, 2004Edition: 4th ed.Description: xiv, 226 p. ; 24 cm.ISBN: 074944200X.Subject(s): Marketing research | Decision making | Strategic planning | Success in businessDDC classification: 658.83
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 BIR (Browse shelf) | 1 | Available | SOMAC,37003,04,GR | 5000037284 |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.