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Generating and protecting business ideas [videorecording] : understading business studies.

Contributor(s): Taylor, Steve | Video Education Australasia.
Series: Understanding business studies.Publisher: Bendigo, Vic. : Video Education Australasia, 2010Description: 1 videodisc (20 min.) : sd., col. ; 4 3/4 in.Subject(s): Intellectual property -- Great Britain | Business enterprises | Business ethics | Business planningDDC classification: 346.42048
Production Credits: Written by Steve Taylor.
Narrator : Steve Taylor.Summary: In business, a good idea can be worth millions. But how do you generate and then protect crucial ideas effectively from competitors? In this excellent program we explore how businesses develop and protect business ideas. Split into three defined sections and including input from new and established entrepreneurs including Philip Taylor, Sir James Dyson and leading patent lawyer Carin Burchill, this program looks at sources and development of business ideas, spotting trends and finding a niche market, copyright, patents and trademarks. This is a fantastic resource for inspiring viewers to reach for the skies and succeed.
Item type Current location Call number Copy number Status Notes Date due Barcode
Media Resources Taylor's Library-TC
346.42048 GEN 2010 (Browse shelf) 1 Available IBDxx,32000,02,CL 1000529168

Written by Steve Taylor.

Narrator : Steve Taylor.

In business, a good idea can be worth millions. But how do you generate and then protect crucial ideas effectively from competitors? In this excellent program we explore how businesses develop and protect business ideas. Split into three defined sections and including input from new and established entrepreneurs including Philip Taylor, Sir James Dyson and leading patent lawyer Carin Burchill, this program looks at sources and development of business ideas, spotting trends and finding a niche market, copyright, patents and trademarks. This is a fantastic resource for inspiring viewers to reach for the skies and succeed.