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		Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-. Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3). Place hold
		Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older and better known / Debra Koontz Traverso. by Koontz Traverso, Debra. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.022 KOO] (1). Place hold

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