Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.
Contributor(s): Liu, Yu-li
| Picard, Robert G.
Series: Routledge studies in new media and cyberculture: 19.Publisher: New York : Routledge, [2014]Copyright date: ©2014Description: 1 online resource (327 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315794303 (e-book).Subject(s): Telecommunication policy | Telecommunication -- Marketing | Mass media -- Technological innovations | Digital mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Policy and marketing strategies for digital media.DDC classification: 384.068/4 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 384.068/4 (Browse shelf) | 1 | e-book | SOMAC,91602,03,CL,PPT |
First published 2014 by Routledge.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.