How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.
By: Gettins, Dominic.
Contributor(s): Gettins, Dominic. Unwritten Rules of Copywriting.
Publisher: London : Kogan Page, 2006Edition: 2nd ed.Description: xvi, 192 p. : ill. ; 24 cm.ISBN: 0749446633 (pbk.); 9780749446635 (pbk.).Subject(s): Advertising copy -- Handbooks, manuals, etcDDC classification: 659.132Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.132 GET 2006 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000100487 | |
Main Collection | Taylor's Library-TU | 659.132 GET 2006 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000100298 |
First published as The Unwritten Rules of Copywriting, 2000
Includes bibliographical references (p. 185-187) and index.