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How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.

By: Gettins, Dominic.
Contributor(s): Gettins, Dominic. Unwritten Rules of Copywriting.
Publisher: London : Kogan Page, 2006Edition: 2nd ed.Description: xvi, 192 p. : ill. ; 24 cm.ISBN: 0749446633 (pbk.); 9780749446635 (pbk.).Subject(s): Advertising copy -- Handbooks, manuals, etcDDC classification: 659.132
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.132 GET 2006 (Browse shelf) 1 Available SOMAC,09030,03,RM 5000100487
Main Collection Taylor's Library-TU
659.132 GET 2006 (Browse shelf) 1 Available SOMAC,09030,03,RM 5000100298

First published as The Unwritten Rules of Copywriting, 2000

Includes bibliographical references (p. 185-187) and index.