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The price advantage / Walter L. Baker, Michael V. Marn, Craig C. Zawada.

By: Baker, Walter L.
Contributor(s): Marn, Michael V | Zawada, Craig C.
Series: Wiley finance series: Publisher: Hoboken, N.J. : John Wiley, c2010Edition: 2nd ed.Description: xviii, 366 p. : ill. ; 24 cm.ISBN: 9780470481776 (hbk.).Subject(s): PricingDDC classification: 658.816
Contents:
Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 4

 658.816 BAK 2010 (Browse shelf) 1 Available SCAFS,70003,03,CL 5000104695

Includes bibliographical references and index.

Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case.