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Coolhunters [videorecording] / executive producer, Belinda Allen ; series producer, Nathan Hartshorn ; series director, Lucy Sandys-Winsch ; a Middlemarch film in association with Pressure Cooker Productions for BBC.

Contributor(s): Sandys-Winsch, Lucy | Hartshorn, Nathan | Davenport, Jack | British Broadcasting Corporation | BBC Active (Firm).
Publisher: Frenchs Forest, NSW : BBC Active, 2006Description: 3 videodiscs (ca. 50 min. each) : sd., col. ; 4 3/4 in.Subject(s): Consumers' preferences | Consumers -- Research | Marketing researchDDC classification: 658.834
Contents:
Ep. 1. Puma -- ep. 2. Jeans -- ep. 3. Food.
Production Credits: Robinson ... [et al.] ; editor, Steve Barclay ; title music, Daniel Pemberton.
Narrated by Jack Davenport.Summary: "Coolhunters" are people whose job it is to track down the elusive trends and looks of the future. Armed with hidden cameras and bugging devices, they scour the streets, clubs, festivals and ghettos for what is "cool" - then they try to persuade the big corporations to mass-produce it. In Coolhunters we are introduced to one of the UK's original coolhunting agencies, Informer. Informer employs around twenty staff and they are all young (in their twenties), funky - and as far away from the traditional idea of businesspeople as you could imagine. They act as an interface between their corporate clients - Nestl, Coca Cola, Bulmers etc - and the youth market these companies are hoping to tap into.
Item type Current location Call number Vol info Copy number Status Notes Date due Barcode
Media Resources Taylor's Library-TU
658.834 COO 2006 (Browse shelf) Ep. 1 : Puma 1 Available AVLSx,AVLSx,01,GR 1000526110
Media Resources Taylor's Library-TU
658.834 COO 2006 (Browse shelf) Ep. 2 : Jeans 1 Available AVLSx,AVLSx,01,GR 1000526109
Media Resources Taylor's Library-TU
658.834 COO 2006 (Browse shelf) Ep. 3 : Food 1 Available AVLSx,AVLSx,01,GR 1000526108

Time shown on disc label: 60 min. (eps. 1 & 2); 30 min. (ep. 3).

Ep. 1. Puma -- ep. 2. Jeans -- ep. 3. Food.

Robinson ... [et al.] ; editor, Steve Barclay ; title music, Daniel Pemberton.

Narrated by Jack Davenport.

"Coolhunters" are people whose job it is to track down the elusive trends and looks of the future. Armed with hidden cameras and bugging devices, they scour the streets, clubs, festivals and ghettos for what is "cool" - then they try to persuade the big corporations to mass-produce it. In Coolhunters we are introduced to one of the UK's original coolhunting agencies, Informer. Informer employs around twenty staff and they are all young (in their twenties), funky - and as far away from the traditional idea of businesspeople as you could imagine. They act as an interface between their corporate clients - Nestl, Coca Cola, Bulmers etc - and the youth market these companies are hoping to tap into.

DVD.