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Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoisé́ and Christophe Morin.

by Renvoisé, Patrick | Morin, Christophe.

Edition: Rev. and updated.Publisher: Nashville, Tenn. : Thomas Nelson, c2007Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80019 REN 2007] (1), Taylor's Library-TU [Call number: 658.80019 REN 2007] (5).