Interpreting consumer choice : the behavioral perspective model / Gordon R. Foxall.
By: Foxall, G. R
.
Series: Routledge interpretive marketing research series: 10.Publisher: New York ; London : Routledge, 2010Description: 186 p. : ill. ; 24 cm.ISBN: 9780415477604 (hbk : alk. paper); 0415477603 (hbk. : alk. paper); 9780203866894 (ebk.); 0203866894 (ebk.).Subject(s): Consumer behavior | Consumers' preferences | Consumers -- AttitudesDDC classification: 658.8342
Contents:
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 FOX 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000023703 |
Includes bibliographical references and index.
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.