Ethnic marketing : culturally sensitive theory and practice / Guilherme Pires and John Stanton.
By: Pires, Guilherme D.
Contributor(s): Stanton, John L.
Publisher: London : Routledge, 2015Copyright date: ©2015Description: 1 online resource (xvi, 364 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781135046392; 1135046395; 9780203362075; 0203362071; 9780415836005; 041583600X; 9780415836005.Subject(s): Minority consumers | Market segmentation | Marketing -- Cross-cultural studiesGenre/Form: Electronic books.DDC classification: 658.80089 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Status | Date due | Barcode |
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658.80089 (Browse shelf) | Available |
Includes bibliographical references and index.
Description based on print version record.