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Cross-cultural marketing : theory, practice and relevance / Dawn Burton.

by Burton, Dawn, 1961-.

Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80089 BUR] (1).
The new cultures of food [electronic resource] : marketing opportunities from ethnic, religious and cultural diversity / edited by Adam Lindgreen and Martin K. Hingley.

by Lindgreen, Adam | Hingley, Martin K | ebrary, Inc.

Publisher: Surrey, England ; Burlington, VT : Gower Pub. Co., c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Ethnic marketing : culturally sensitive theory and practice / Guilherme Pires and John Stanton.

by Pires, Guilherme D | Stanton, John L.

Publisher: London : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.80089] (1).