Global business today / Charles W.L. Hill
By: Hill, Charles W. L.
Publisher: New York : Irwin McGraw Hill, 2001Edition: 2nd ed., Int. ed.Description: xxiv, 530 p. ; 25 cm.ISBN: 0071180400.Subject(s): Capital market | International business enterprises -- Management | International trade | Investments, ForeignDDC classification: 658.049Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Accompanying Material (Media Resource) | Taylor's Library-TU | 658.049 HIL (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000106909 |
Preface. - Pt. 1. Globalization. Ch. 1. Globalization. - Pt. 2. Country differences. Ch. 2. Country differences in political economy. Ch. 3. Differences in culture. - Pt. 3. Cross-border trade and investment. Ch. 4. International trade theory. Ch. 5. The political economy of international trade. Ch. 6. Foreign direct investment. Ch. 7. regional economic integration. - Pt. 4. Global money system. Ch. 8. The foreign exchange market. Ch. 9. The global monetory systems. - Pt. 5. Competing in a global marketplace. Ch. 10. Global strategy. Ch. 11. Entering foreign markets. ch. 12. Global marketing and product development. Ch. 13. Global operations management. Ch. 14. Global human resource management. - Glossary. - Notes. - Index.
Global Business Today is intended for the first international business course at the undergraduate level. [The author] has attempted to write a book that is comprehensive and up-to-date, goes beyond an uncritical presentation and shallow explanation of the body of knowledge, maintains a tight, integrated flow between chapters, focuses managerial implications, and makes important theories accessible and interesting to students. - Preface
Accompanied by : 1 computer optical disc (4 3/4 in.) : Global business plan & resource CD-Rom for use with Global busine