International hospitality management : concepts and cases / [Alan] Clarke and [Wei] Chen.
By: Clarke, Alan.
Contributor(s): Chen, Wei.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2007Description: x, 382 p. : ill. ; 25 cm.ISBN: 9780750666756 (pbk.).Subject(s): Hospitality industry -- Management | International business enterprises -- Management | Hospitality industry -- Management -- Case studiesDDC classification: 647.94068Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 3 |
647.94068 CLA 2007 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000099782 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 3 |
647.94068 CLA (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000045541 | |
Main Collection | Taylor's Library-TU | 647.94068 CLA (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000034413 |
Includes bibliographical references and index.
1. Welcome: an introduction to international hospitality - 2. Cultures and the challenges of international hospitality - 3. The international hospitality industry - 4. Exploring the international environment - 5. International marketing - 6. International hospitality market entry - 7. Strategic planning and international hospitality - 8. International human resources management: managing diversity - 9. Entrepreneurship and SMEs in the global market - 10. Managing social responsibility in international hospitality - 11. The analysis of international hospitality management.