Hospitality sales and promotion : strategies for success / Derek Taylor.
By: Taylor, Derek.
Series: Professional hospitality guides. Publisher: Oxford : Butterworth-Heinemann, 2001Description: xv, 320 p. : ill. ; 22 cm.ISBN: 0750649860 (pbk.); 9780750649865 (pbk.).Other title: Hospitality sales & promotion [Cover title].Subject(s): Hospitality industry -- Marketing | Hospitality industry -- ManagementDDC classification: 647.940688Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 6 |
647.940688 TAY (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000035693 |
Includes bibliographical references (p. [313]-314) and index.
1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays.