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Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini.

by Goldstein, Noah J | Martin, Steve J | Cialdini, Robert B.

Edition: 1st Free Press trade pbk. ed.Publisher: New York, NY : Free Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.45 GOL 2010] (2).
Influence : the psychology of persuasion / Robert B. Cialdini.

by Cialdini, Robert B.

Edition: Rev. ed.Publisher: New York : Collins Business, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 153.852 CIA 2007] (1).