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The neuroscience of multimodal persuasive messages [electronic resource] : persuading the brain / Dirk Remley.

by Remley, Dirk.

Publisher: New York : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library-TU [Call number: 153.852 R388] (1). Items available for reference: Taylor's Library-TU [Call number: 153.852 R388] (1).
Persuasion in advertising [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-.

Edition: 1st ed.Publisher: London ; New York : Routledge, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1/01/9] (1).